Sample Vial - 27 87 rule of 72 Eau de Parfum
2787's Wild Line features scents for statement occasions — courageous and potent. The rule of 72 is a formula that estimates the amount of time it takes for an investment to double in value. As a back-of-the-envelope calculation, one simply divides 72 by the annual interest rate. rule of 72 is a tribute to the world of corporate elegance, money, calculations, suits, and sunglasses. Confronted by today’s rapidly changing societal and economic environment, Romy set out to create a scent for the enterprising mindset: Highly determined, decisive, present, and bathed in luxurious solitude. Your rule, your risk.
Guided by the sharpness of its namesake mathematical formula, rule of 72 combines the muted elegance of saffron and geranium with vigorous natural Thai oud and creamy guaiac wood. Leather notes, along with vetiver and pachouli, whisper confidence rather than scream it — for a scent as resolute as it is ambitious. The packaging for rule of 72 is deep, dark, blue, and linear — an ode to the ambitious entrepreneurial spirit.
2787's perfume bottles follow clear, minimalist lines that are a canvas — not a competition — for their content. Made in Barcelona, Spain.
Top notes: cypress, saffron, cardamom, geranium
Heart notes: oud, ylang-ylang, cedarwood, guaiac wood
Base notes: vetiver, patchouli, leather
‐ Cruelty free
‐ Clean ingredients
‐ Perfumer - Gaël Montero
‐ Expertly crafted in Barcelona, Spain
WHAT IS NICHE OR ARTISTIC PERFUMERY? For 27 87 the definition of niche or the artistic perfumery is the motivation behind the creation. Artistic perfumes transmit emotions and tell a personal story, they are not motivated by the market trends neither have any limitations in terms of concept or composition. Like in arts – artistic perfumery is first and foremost a self-expression, a personal message, a statement. We create perfumes only! 27 87 perfumes chose to represent the modern lifestyle by creating unusual and interesting scent compositions that reflect today’s culture and turn the attention towards locally handcrafted artisanal production.
CAN I WEAR SEVERAL 27 87 PERFUMES AT ONCE? It depends on you. All our scents are completely different from each other – they have their own unique scent personality and are designed to be worn alone. Combining and wearing them at the same time would be like wearing all sorts of colours and textures in one – they might kill each other. The only perfume that is designed to act as a scent booster and is aligned with all other perfumes is GENETIC BLISS – you can wear it in combination with every 27 87 perfume. However, the main point of wearing perfume is a self-expression and smelling the way you want, so feel free to experiment with special combinations depending on your body chemistry and the momentum.
HOW LONG DO 27 87 PERFUMES LAST? The long-lastingness of a scent depends on many external factors, such as weather conditions, humidity, skin type, etc. You can prolong the life of a scent on your skin by applying an unscented lotion, cream or oil before the application of your favourite perfume. All our perfumes are designed to last as long as possible while maintaining the integrity of the intended scent – most of our scents last up to the whole day. When using on the fabrics and clothing the lifespan of a scent might be longer than a day.
WHAT IS THE CONCENTRATION OF 27 87 PERFUMES? The concentration depends on the perfume, as the percentage of concentration influences which facet of the scent is more dominant and recognizable, we decided to choose the concentration of each perfume according to the olfactive facet we are looking for to emphasize on. However, we are always making sure that each and every 27 87 perfume is as long-lasting as possible and has a concentration of Eau de Parfum.
ARE THE INGREDIENTS USED IN 27 87 PERFUMES 100% NATURAL? No. 27 87 perfumes are modern, and we prefer not to kill it by smelling like Louis XIV. Natural ingredients give depth and richness to the scent, while synthetic ingredients bring out the diversity. If to speak about the quality, then the synthetic raw materials are not of an inferior quality to the natural ones, quite the opposite. We are very conscious of our surroundings and use synthetic ingredients that help to preserve the environment.
Alcohol Denat., Parfum, Aqua, Alpha-Isomethyl Ionone, Benzyl Benzoate, Benzyl Salicylate, Cinnamyl Alcohol, Citral, Citronellol, Coumarin, Eugenol, Geraniol, Isoeugenol, Limonene, Linalool.
27 87 Perfumes redefine luxury in the simplest terms: the contemporary fragrance house invests in unique, top-quality ingredients and meticulous research. Expert traditional craftsmanship by local Barcelona artisans work to create perfumes that are long-lasting, blended to evolve over time, and always a bit unforeseen. 27 87 delivers four collections each reflective of a distinct state of mind... discover and embrace the Now Line, Go Line, Calm Line and Wild Line. Proudly and confidently trendless, 27 87 bottles follow clear, minimalist lines that are a canvas —not a competition— for their content.
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