The Laundress No.723 Laundry Detergent
Inspired by the beautifully complex Damask rose, The Laundress paired the No.723 scent with their bestselling Signature Detergent for a sensorial washing experience that blooms throughout the laundry cycle. Mysterious and alluring, yet fresh—this formula whitens, brightens, preserves colour, and removes stains from everyday laundry.
Exclusively imported and distributed by Saison.
The Damask rose is at the heart of No.723 surrounded by a chorus of geranium, jasmine, and lily of the valley deeply grounded with the velvety, spicy warmth of guaiacwood and amber.
‐ Highly concentrated—up to 32 washes
‐ Scented in No. 247
‐ Nontoxic, biodegradable, and allergen-free
‐ Colour and texture may vary with natural ingredients
‐ Free of petroleum, phosphate, phthalates, and artificial colour
‐ Cruelty-free, no animal by-products
‐ Assembled in the U.S.A.
How to use
Effective in all water temperatures. The Laundress recommend washing whites, light colours, and heavily soiled cotton or linen items in hot water. Wash darks, colours, and synthetic items in warm or cold water. Launder as follows:
Handwash: 2 capfuls / 1/4 cup / 15ml - lasts 32 washes
HE Machine | Regular Cycle: 4 capfuls / 1/8 cup / 30 ml - lasts 16 washes
Non-HE Machine | Regular Cycle: 8 capfuls / 1/4 cup / 60 ml - lasts 8 washes
Did you know...
Everyday items are made of cotton, linen, or durable synthetics: socks, cotton underwear, T-shirts, khakis, button-down shirts, and sheets and towels. This product contains a combination and concentration of highly effective cleaning enzymes that are not found in grocery store-brand products. These ingredients remove protein stains, starches, oils, soil, and particles like lint and fuzz.
The most intense cleaning is achieved with hot water and a long cycle. The Laundress recommend adjusting the water temperature and cycle setting for the level of cleaning required (dirtiness) and size of the wash load. For example, white sheets and towels are best laundered with hot water and a long wash cycle, while everyday colours can be laundered using a normal cycle with warm or cold water.
Wash like colours.
Separate sheets and towels.
water, sodium laureth sulfate, glycerin, C12-16 pareth-7, cocamidopropyl betaine, lauryl glucoside, acrylic/acrylate ester copolymer, triethanolamine, sodium gluconate, styrene/acrylates copolymer, tetrasodium glutamate diacetate, calcium chloride, protease, lipase, cellulase, amylase, mannanase, benzisothiazolinone.
The Laundress was founded in 2004 by Gwen Whiting and Lindsey Boyd. The New York based creatives have developed a conscious collection of detergent, fabric care, and home cleaning products that take excellent care of you, the things you love, and the environment. With a less-is-more approach The Laundress aim to turn life's necessary chores into an enjoyable experience with thoughtful, effective products.
A little goes a long way and The Laundress formulas contain a revolutionary and hardworking blend of premium, active ingredients without the unnecessary additives like artificial colours, phthalates, and parabens. They are highly concentrated and contain less water, translating to more washes per bottle while reducing packaging and carbon emissions!
Shop more Laundry + Fabric Care from Saison.
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