Originating in Soho, London in recent years Pixi has a loyal worldwide following thanks to its pure, awakening and skin-loving products that create a naturally radiant "just had a good night's sleep" look. Pixi creator Petra Strand has 20+ years experience as a makeup artist & product developer and her brand is imbued with her passion for quality skincare. Petra creates innovative formulations that are infused with botanicals and beneficial ingredients. Petra has real-world experience as a busy working mother of four, and this has informed the Pixi brand - it is is truly about multitasking, flaw-fixing, youth-enhancing products for people on-the-go with no time to spare.
Pixi's mission is the same now as it was on the first day the Pixi store opened: simply to bring out the natural beauty in all women – to make women look like themselves, only better. Flawless in a few fuss-free minutes – that's what Pixi is all about!
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